Director of Public Relations – Consumer Goods & Services

About the role

Beast Industries is seeking a seasoned communications leader to direct public relations for its fast‑growing Consumer Goods & Services portfolio, which includes brands such as Feastables, Sour Strikes, and MrBeast Lab. Reporting to the Chief Communications Officer, you will shape the narrative for multiple consumer brands and drive media engagement across the United States and beyond.

Key responsibilities

• Develop and lead an integrated communications strategy aligned with business objectives and brand priorities.
• Serve as a trusted advisor to senior leadership, providing counsel on reputation management, messaging, and emerging issues.
• Design and execute PR programs that generate earned media, strengthen brand equity, and support product launches, partnerships, and retail expansions.
• Identify cultural, industry, and consumer trends to create proactive storytelling opportunities.
• Oversee external PR agency partners, ensuring alignment, accountability, and measurable impact.

Required profile

• Proven experience leading public relations for consumer‑goods or consumer‑services brands.
• Strong executive presence with the ability to influence senior stakeholders.
• Demonstrated success in managing high‑visibility media relations and issues management.
• Ability to thrive in a fast‑moving, high‑growth environment.

Required skills

• Strategic communications planning
• Media relations and earned‑media generation
• Brand reputation management
• Agency management and partnership oversight