Director of Mass Market Acquisition & Engagement

About the role

The Director, Mass Market Acquisition and Engagement leads the strategy to attract, engage and retain a broad base of supporters for Clean Air Task Force. This senior marketing position sits at the intersection of audience growth, public engagement and fundraising, driving the organization’s climate impact.

Key responsibilities

• Develop and execute a comprehensive mass‑market acquisition and engagement strategy that expands the audience and supports fundraising goals.
• Build and optimize multi‑channel acquisition programs across email, paid media, social platforms, search, events and emerging channels.
• Create scalable donor acquisition and conversion strategies to increase fundraising performance.
• Leverage data, analytics and audience insights for segmentation, personalization and journey design.
• Establish performance metrics, testing culture and continuous optimization across the marketing funnel.
• Collaborate with Communications, Development, Events, Finance and program teams to align messaging and brand objectives.
• Provide strategic direction, coaching and oversight to internal staff, agencies, consultants and vendors.

Required profile

• 10+ years of progressive experience in digital marketing, audience acquisition, engagement or fundraising growth.
• Proven success developing full‑funnel marketing strategies that drive measurable audience, engagement and revenue outcomes.
• Strong analytical capabilities with experience using performance metrics, segmentation and testing methodologies.
• Experience leading cross‑functional initiatives and influencing stakeholders across communications, fundraising and operations.
• Demonstrated people‑leadership experience managing staff, agencies or vendor partners.

Required skills

• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Braze or Iterable.
• Proficiency in analytics tools like Google Analytics.
• Hands‑on knowledge of paid media program management and digital channel optimization.

What we offer

• Mission‑driven role supporting climate solutions and public engagement.
• Collaborative, intellectually curious culture with cross‑functional exposure.
• Flexible remote work with U.S. East Coast hours.
• Competitive salary range $145,000‑$165,000 USD per year.
• Comprehensive benefits package aligned to employee location.