Director of Marketing

About the role

Reporting to the CEO, the Director of Marketing will be the steward of the First Aid Beauty brand. This senior leader will shape brand strategy, drive consumer‑centric campaigns, and launch award‑winning products that grow the category.

Key responsibilities

• Refresh and modernize the brand story, positioning, and creative assets.
• Define a bold, brand‑centric strategy and ensure consistent brand voice across all touchpoints.
• Lead cross‑functional teams—including Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing, and Consumer Engagement—both in North America and internationally.
• Oversee global product development, ensuring compliance and alignment with brand anatomy.
• Collaborate with the Director of Creative to produce on‑brand creative content.
• Analyze consumer insights, market trends, and media landscapes to inform strategic decisions.
• Develop and manage P&L, budgeting, and profit‑target optimization.
• Represent the brand to industry press, media, partners, and retail customers.

Required profile

• 10+ years of experience in marketing or brand management, preferably within consumer‑goods or beauty sectors.
• Proven ability to lead high‑performing, inclusive teams across multiple functions.
• Strong strategic thinking with a track record of launching successful products.
• Excellent communication skills and comfort acting as the public face of the brand.

Required skills