Director of Communications, Marketing & Events

About the role

CHC: Creating Healthier Communities, a national nonprofit founded nearly 70 years ago, is seeking a Director of Communications, Marketing and Events in Alexandria, Virginia. The role leads day-to-day execution of integrated marketing, communications, digital engagement and events, with emphasis on demand generation, marketing funnel performance, qualified lead development and initiatives supporting revenue, sponsorship, membership and donor engagement. It is a full-time, exempt position reporting to the CEO, with a hybrid schedule of two onsite days per week.

Key responsibilities

• Run targeted marketing campaigns that attract, engage, nurture and convert prospects into qualified opportunities, and manage lead generation, segmentation, qualification, tracking and handoff.
• Work with Growth, Advancement, Membership and other teams on fundraising, sponsorships, digital giving, membership growth and retention.
• Execute marketing and communications plans, maintain brand consistency and oversee website content, email, social media, search visibility and digital campaigns.
• Develop narratives, reports, multimedia content, executive communications and thought leadership.
• Lead planning, promotion and production of events, conferences, donor and sponsor gatherings and virtual experiences.
• Track leads, pipeline, campaign performance, conversion rates, audience growth and event outcomes, and report on them.
• Lead and develop staff, oversee vendors and external resources, manage budgets and ensure quality delivery.

Required profile

• Bachelor's degree in communications, marketing, public relations, journalism, business or a related field, or equivalent experience.
• Eight or more years of progressive experience in marketing, communications or a related field, with campaign execution and measurable results.
• Three or more years supervising, coaching and developing staff.
• Demonstrated success in demand generation, lead development and digital marketing performance.
• Significant experience planning and producing large-scale, national, multi-city or complex stakeholder events.
• Experience managing marketing budgets, agencies, vendors and multiple concurrent initiatives.
• Preferred: nonprofit, healthcare or public health experience; fundraising, sponsorship or membership support; media relations, crisis communications and social impact storytelling; matrixed executive leadership collaboration; professional credentials such as CMP or APR.

Required skills

• Proficiency with Microsoft 365, CRM systems, digital marketing platforms and analytics tools.
• Strong writing, editing, storytelling, presentation and stakeholder communication skills.
• People leadership, project management, budgeting and vendor management.

What we offer

• Annual salary of $105,000 to $120,000.
• Medical, dental and vision insurance, 403(b) retirement plan, vacation, sick leave and paid holidays.