Director, Media Analytics

About the role

Epsilon is seeking a Director, Media Analytics to join its Analytics Consulting practice within the Analytic Services team. The role offers a strategic, forward-looking analytics vision that supports effective decision making, improves paid media effectiveness and delivers measurable business impact for clients. It works closely with Data Science, AI, Strategy, Client Services, Product and Delivery teams to turn complex marketing and media challenges into scalable analytic solutions.

Key responsibilities

• Serve as client-facing analytics lead for paid media measurement, audience analytics and marketing effectiveness engagements of varying size and complexity
• Define paid media measurement strategies for brand, performance and customer-level campaigns, aligning KPI frameworks, success metrics and reporting expectations
• Partner with client marketing, media, analytics and agency teams to interpret results and recommend optimizations across audience, placement, channel, creative, offer, budget and campaign strategy
• Translate complex methodologies (experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, closed-loop measurement) into clear client insights
• Deliver advanced analytics, machine learning and AI-driven solutions across paid and owned media channels
• Analyze data in Epsilon's tools, including PeopleCloud, cleanrooms, CDPs and other data platforms, to measure audience quality, media exposure, campaign outcomes, online and offline sales impact and customer behavior
• Oversee media data readiness, ingestion and quality so that audience and campaign reporting is feasible
• Develop measurement procedures, benchmarks, tool playbooks and ways of working, and identify opportunities for automation and new analytic offerings
• Coordinate onshore and offshore analytics, data science and junior resources, and coach and mentor team members

Required profile

• Bachelor's degree in a quantitative field such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science or Data Science
• 8+ years of hands-on experience in analytics, data science, marketing analytics or digital media analytics
• Experience analyzing paid media performance across programmatic, search, social, display, video, connected TV, experiential and out-of-home channels
• Experience measuring audience performance with first-party data, Epsilon-owned data assets, CDPs, cleanrooms and combined data sources
• Experience designing analyses on large record-level datasets (impressions, site visits, audience attributes, campaign activity, online and offline sales, customer behavior)
• Experience managing, coaching and developing analytics team members, including onshore and offshore resources

Required skills

• Working knowledge of statistical methods, experimental design, hypothesis testing, causal inference, predictive modeling, segmentation and marketing measurement
• Proficiency with SQL, Python or similar data manipulation and analytic tools
• Data visualization and executive-level storytelling
• Project management and strong communication skills

Preferred: Master's degree; familiarity with Databricks, media mix modeling, multi-touch attribution, brand lift, and tools such as Google Campaign Manager, Google Analytics, Adobe Analytics, CDPs and DMPs.