Director, Go-to-Market Strategy – Government

About the role

Lead the go-to-market strategy for government customers, shaping and executing market plans that connect innovative products with public‑sector needs. This hybrid role works across product, sales, and marketing teams to drive successful launches and measurable business outcomes.

Key responsibilities

• Lead and execute go‑to‑market plans for products and features serving government customers.
• Define target audiences, use cases, positioning, messaging, and launch objectives.
• Coordinate launch activities across product, sales, marketing, and other stakeholders.
• Gather and synthesize customer, market, competitive, and sales insights to inform strategy.
• Create sales enablement materials such as pitch decks, solution briefs, and value frameworks.
• Deliver training, presentations, and demonstrations tailored to government audiences.
• Define and track success metrics including launch readiness, customer engagement, pipeline contribution, and product adoption.

Required profile

• Proven experience in go‑to‑market strategy, product marketing, or sales enablement, leading cross‑functional initiatives.
• Experience serving government markets with knowledge of public‑sector buying processes and procurement cycles.
• Track record of bringing products or features to market and translating complex capabilities into clear customer value.
• Strong writing, presentation, and storytelling skills for persuasive customer‑facing materials.
• Ability to turn customer and market insights into practical recommendations.
• Excellent collaboration and influencing skills, able to align stakeholders without direct authority.

Required skills

• Strategic planning and market analysis.
• Product positioning and messaging.
• Sales enablement content creation.
• Stakeholder management and cross‑functional coordination.

What we offer

• Flexible working hours and hybrid work model.
• Well‑being initiatives, shared parental leave, study assistance, and sabbaticals.
• Competitive base pay range $136,100 – $252,800 plus annual incentive bonus.