Director, Demand Generation & ABM, Integrated Marketing Strategy

About the role

Sedgwick is hiring a Director, Integrated Marketing Strategy & ABM, working remotely from Florida. The role leads integrated marketing campaigns that align brand, demand generation and account-based marketing (ABM) to drive pipeline growth, executive engagement and strategic account penetration. It partners with sales, business development, product/service line leaders, creative, communications, digital and analytics teams, and acts as a strategic link between business priorities and marketing execution.

Key responsibilities

• Lead marketing strategies with business unit Presidents and prioritize strategic accounts with sales leadership
• Deploy tactics with marketing centers of excellence and share results with business unit leadership
• Lead integrated campaigns covering awareness, engagement, activation and sales enablement, and coordinate digital, events, content, nurture, webinar, ABM and outreach tactics
• Design and run account-based marketing programs, personalized outreach, landing pages, executive events and nurture experiences
• Support demand generation and lead capture tied to MQL, SQL and pipeline goals
• Manage the marketing budget and Agile team resources, optimize campaigns through testing, reporting and analytics, and lead conference and executive event marketing
• Develop campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting
• Provide leadership, hire colleagues, manage performance plans and follow staffing standards

Required profile

• Bachelor's degree in marketing, business or a related field, from an accredited institution preferred
• 8 to 12+ years of B2B marketing experience, with emphasis on integrated marketing, demand generation and ABM
• Proven track record of multi-channel campaigns that drive pipeline growth and measurable outcomes
• Experience partnering with sales leadership and working in matrixed, cross-functional organizations

Required skills

• Proficiency with marketing automation, CRM and ABM/intent data platforms such as HubSpot, Salesforce, 6sense and Demandbase
• Lead management, attribution, funnel reporting, pipeline measurement, lifecycle marketing and revenue operations
• Intent data, audience segmentation and account scoring
• Strong analytical, communication and project management skills

What we offer

• Starting pay of $160,000 annually and bonus eligibility
• Benefits including medical, dental, vision, 401k and matching, PTO, disability and life insurance, and flexible spending or health savings account options