Director, Concept Design - Hollister

About the role

The Director / Senior Director of Concept Design defines and evolves the creative and trend vision behind Hollister's design strategy. Based at the Global Home Office in Columbus, Ohio, the role translates cultural insight, global trends and brand DNA into clear creative direction for print, pattern and apparel teams, helping designers shape seasonal concepts, long-range trend narratives and creative guardrails for silhouettes, fabrics, colors and graphics. It suits someone highly creative and culturally fluent who can influence product teams without owning day-to-day design execution.

Key responsibilities

• Lead the global trend and concept vision for Hollister apparel, print and pattern, keeping the brand forward and culturally relevant
• Develop and present seasonal creative direction across categories, genders and regions
• Identify emerging and macro trends in fashion, youth culture, music, art, social platforms and lifestyle, turning them into actionable insights
• Partner with Apparel Design leaders to inspire newness while maintaining brand consistency
• Create concept materials such as trend decks, mood boards, narratives and visual storytelling
• Influence color, material, silhouette, graphic and styling direction through concept leadership rather than direct design ownership
• Immerse yourself in the environments and communities that shape how customers dress, and share trend insights and recaps with design teams
• Work with Visual partners so product concepts translate clearly at point of presentation

Required profile

• Bachelor's degree in Fashion Design, Fashion Merchandising or a related creative field, or equivalent experience
• 10-15+ years of experience in trend forecasting, concept development or creative leadership within apparel or fashion brands
• Deep understanding of global youth culture and fashion trends
• Executive-level communication skills, with experience presenting to senior leadership
• Ability to meet deadlines in a fast-paced retail environment

Required skills

• Strong visual storytelling skills, turning cultural insight into clear creative direction
• Comfort working in ambiguity and early-stage ideation
• A confident creative point of view grounded in brand and consumer understanding

What we offer

• Incentive bonus program and 401(k) with company match
• Medical, dental and vision insurance, life and disability insurance
• Paid parental and adoption leave, paid caregiver leave and one paid volunteer day per year
• Work from anywhere on Mondays and Fridays and six work-from-anywhere weeks per year
• Merchandise discount, career advancement opportunities and access to Associate Resource Groups