Digital Marketing Specialist

About the role

We are seeking a results‑driven Digital Marketing Specialist to join EnQuest Energy Solutions. The role will design, execute and optimise multi‑channel digital campaigns that boost brand awareness, engage customers and generate qualified leads.

Key responsibilities

• Develop and implement SEO strategies (on‑page, off‑page, technical) and conduct keyword research using tools such as SEMrush, Ahrefs or Moz.
• Plan, launch and manage SEM/PPC campaigns on Google Ads and Bing Ads, including bidding, conversion tracking and ROI analysis.
• Create and execute social media strategies across Meta, LinkedIn, X, Instagram and TikTok, and manage paid social advertising.
• Design email marketing programmes, segment lists and run A/B tests using Mailchimp, Klaviyo or HubSpot.
• Lead content marketing initiatives, including blog planning, copywriting and content distribution.
• Monitor performance with Google Analytics GA4, Tag Manager, UTM tagging and visualise data in Looker Studio, Tableau or Power BI.
• Maintain CRM (HubSpot, Salesforce, Zoho), CMS (WordPress, Squarespace, Webflow, Drupal) and marketing automation platforms (Marketo, ActiveCampaign, Pardot).
• Utilise AI tools (ChatGPT, Copilot) and basic design software (Canva, Adobe Creative Suite, Figma) to produce creative assets.

Required profile

• 3–5 years of hands‑on experience in digital marketing, preferably in a B2B environment.
• Strong analytical mindset combined with creative storytelling ability.
• Excellent communication, project‑management and cross‑functional collaboration skills.
• Data‑driven decision‑making and problem‑solving orientation.
• Relevant certifications (Google Ads, Google Analytics, Meta Blueprint, HubSpot) are a plus.

Required skills

• SEO (on‑page, off‑page, technical) and keyword research tools (SEMrush, Ahrefs, Moz).
• SEM/PPC platforms: Google Ads, Bing Ads, bidding strategies, conversion tracking.
• Social media management and paid advertising (Meta, LinkedIn, X, Instagram, TikTok, Sprout Social, Hootsuite).
• Email marketing platforms: Mailchimp, Klaviyo, HubSpot; list segmentation and A/B testing.
• Content creation, copywriting and editorial planning.
• Analytics tools: Google Analytics GA4, Tag Manager, UTM tagging, Looker Studio, Tableau, Power BI.
• CRM systems: HubSpot, Salesforce, Zoho.
• CMS platforms: WordPress, Squarespace, Webflow, Drupal.
• Marketing automation: Marketo, ActiveCampaign, Pardot.
• A/B testing tools: Optimizely, VWO, Google Optimize.
• AI assistants (ChatGPT, Copilot) and basic graphic design (Canva, Adobe Creative Suite, Figma).