Digital Marketing Specialist – B2B Demand Generation

About the role

We are looking for a results‑driven Digital Marketing Specialist focused on B2B demand generation. The role will design, execute and optimise multi‑channel campaigns to generate qualified leads and feed the sales pipeline, working four days a week onsite in Midtown Manhattan.

Key responsibilities

• Develop, execute and optimise demand‑generation campaigns across email, paid media, content marketing, webinars, SEO and social media.
• Manage lead‑generation programs that deliver qualified marketing leads and contribute to pipeline growth.
• Maintain and optimise CRM and marketing‑automation platforms for accurate lead tracking, segmentation, nurturing and reporting.
• Create and manage lead‑nurturing workflows, drip campaigns and customer‑lifecycle initiatives.
• Collaborate with Sales to improve lead scoring, routing and marketing‑to‑sales handoff.
• Monitor performance metrics such as lead volume, conversion rates, cost per lead, pipeline contribution and ROI.
• Build dashboards and reports to provide visibility into marketing performance and funnel health.
• Support website optimisation, including landing‑page CRO and user‑experience improvements.
• Work with content, product marketing and sales teams to develop campaign assets.
• Conduct A/B testing and ongoing optimisation to improve engagement and conversion.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3+ years of B2B digital marketing and demand‑generation experience.
• Hands‑on experience with CRM platforms such as Salesforce or HubSpot.
• Proven ability to manage marketing‑automation tools and lead‑nurturing campaigns.
• Strong analytical skills with experience using Google Analytics 4 and reporting dashboards.
• Excellent written and verbal communication skills.

Required skills

• Salesforce
• HubSpot
• Marketing automation platforms
• Email marketing
• Paid digital advertising
• SEO
• Content marketing
• Conversion optimisation
• Google Analytics 4
• Reporting dashboards