Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator will drive the execution of email, SMS, paid media, and e‑commerce campaigns for a fast‑growing brand. Reporting to the VP of Ecommerce & Digital Marketing, you will act as the central hub between marketing, creative, merchandising, e‑commerce, and agency partners to ensure timely launches and optimized customer journeys.

Key responsibilities

• Own the e‑commerce and digital marketing calendar and ensure alignment across all channels.
• Develop creative briefs for email, SMS, and paid media (Meta, TikTok, YouTube, CTV, Content Creators) and coordinate site updates.
• Collaborate with Creative to generate social‑first, engaging content.
• Partner with Merchandising and E‑Commerce teams to align product performance insights with campaign messaging.
• Provide linking direction and merchandise recommendations for digital assets.
• Manage reporting and analytics for email and SMS campaigns, working with the CRM vendor.
• Create, test, and schedule email and SMS campaigns.
• Hand off paid media assets to the agency and coordinate approvals with Marketing Operations.
• Attend agency and internal meetings to translate high‑priority initiatives into actionable plans.
• Monitor project timelines, coordinate cross‑agency communication, and update weekly business review decks.

Required profile

• Bachelor’s degree in E‑commerce, Marketing, or a related field.
• Minimum 2 years of professional experience in digital marketing (non‑internship).
• Hands‑on experience with Shopify or similar e‑commerce platforms.
• Proficiency with Klaviyo or comparable email/SMS marketing tools.
• Strong analytical and reporting abilities across digital channels.
• Demonstrated ability to work with agencies and cross‑functional teams.
• Excellent project‑management skills and ability to juggle multiple priorities.

Required skills

• Shopify
• Klaviyo
• Meta advertising platform
• TikTok advertising platform
• YouTube advertising platform
• Connected TV (CTV) advertising
• CRM/email‑SMS campaign tools