Digital Marketing and Content Manager

About the role

LaSante Health Center seeks a creative and strategic Digital Marketing and Content Manager to elevate its digital presence, drive patient engagement, and support brand growth. The ideal candidate blends creativity with analytical thinking to deliver measurable business results.

Key responsibilities

• Design and execute strategic marketing campaigns that support patient growth initiatives.
• Improve and maintain website performance, SEO optimization, and overall digital visibility.
• Analyze marketing data using analytics tools and provide actionable insights.
• Develop, create, and manage engaging content across all social media platforms.
• Plan and maintain monthly content calendars.
• Film, edit, and publish short‑form videos, graphics, campaigns, and educational materials.
• Monitor community interaction and foster engagement.
• Collaborate with leadership to align marketing performance with departmental goals.

Required profile

• Proven experience managing digital marketing and social media for a brand or organization.
• Strong understanding of content creation, branding, and audience engagement.
• Knowledge of SEO, website management, and digital analytics.
• Familiarity with creative tools such as Canva, Adobe Creative Suite, and CapCut.
• Healthcare marketing experience is a plus but not mandatory.

Required skills

• SEO
• Website management
• Digital analytics
• Canva
• Adobe Creative Suite
• CapCut