Digital Advertising Specialist

About the role

We are looking for a detail‑oriented Digital Advertising Specialist to lead paid media initiatives that drive e‑commerce growth for Whole Latte Love. You will plan, build, monitor, and optimize campaigns across multiple platforms while collaborating closely with marketing, creative, and leadership teams.

Key responsibilities

• Design, launch, and manage paid campaigns on Google Ads, Meta, Pinterest, Reddit and other relevant platforms.
• Oversee paid search, shopping, display, remarketing, paid social, community‑based and prospecting campaigns.
• Develop campaign structures, audience segments, keyword strategies, product feeds, ad groups and budget pacing.
• Monitor performance daily, adjust bids, creatives and targeting based on data, inventory and business priorities.
• Track e‑commerce metrics such as ROAS, CPA, CPC, CTR, conversion rate, AOV and CAC.
• Collaborate with creative and content teams to test ad creatives and messaging.

Required profile

• Proactive problem‑solver with strong communication skills.
• Ability to work independently and switch directions quickly in a fast‑paced environment.
• Experience presenting campaign results and insights to stakeholders.

Required skills

• Google Ads
• Meta Ads
• Pinterest Ads
• Reddit Ads
• Paid Search
• Paid Social
• Display Advertising
• Remarketing
• Campaign Management
• Audience Segmentation
• Budget Management
• Data Analysis