Demand Generation Lead

About the role

Runlayer is building an AI platform for enterprises and needs a Demand Generation Lead to create a full‑funnel demand engine from scratch. You will own paid acquisition, ABM, email, SEO and the underlying attribution infrastructure while working closely with founders and the senior GTM team.

Key responsibilities

• Build and run paid acquisition campaigns on Google, LinkedIn and other B2B channels, starting from zero and scaling successful tactics.
• Own the ABM strategy and execution for target enterprise accounts, including landing page production and campaign messaging.
• Design and operate email and lifecycle programs, newsletters, and re‑engagement flows for the existing database.
• Drive SEO and AEO initiatives as AI search becomes a core lead source.
• Set up marketing systems, campaign tracking, UTM/attribution, and reporting in HubSpot.
• Define lead quality, routing, and handoff to SDRs and sales, and own pipeline reporting for marketing‑sourced leads.
• Run growth experiments across channels, partner with PMM and field marketing, and hire/manage the demand‑gen team as it scales.

Required profile

• 5–7 years of demand‑gen or growth marketing experience at B2B SaaS, infrastructure, or developer‑tools companies, preferably at senior‑manager or director level.
• Experience in a high‑ACV, sales‑led enterprise motion with six‑figure deals and long sales cycles.
• People‑management experience (managed 1–2 people) and comfortable acting as a player‑coach.
• Proven track record building demand‑gen or paid‑acquisition programs from zero.
• Data‑driven mindset with strong attribution, funnel analysis, and pipeline reporting skills.

Required skills

• Hands‑on paid‑ads expertise on Google and LinkedIn platforms.
• HubSpot campaign setup, lead capture, and reporting.
• ABM strategy and execution for large enterprise accounts.
• SEO and AEO knowledge (experience with tools like Profound is a plus).
• Strong analytical skills for attribution models and funnel analysis.

What we offer

• Competitive salary and equity package.
• Paid time off, including vacation, sick leave and parental leave.
• Professional development budget for conferences, courses and certifications.
• Top‑tier equipment and comprehensive health, dental and vision benefits.
• Opportunities to work directly with innovative enterprise customers.