Customer Loyalty Specialist

About the role

Gymshark is looking for a Customer Loyalty Specialist to own the day‑to‑day execution of its growing loyalty programme. You will translate strategic ideas into live campaigns, manage the referral initiative, and ensure that promotions reach members on time and on brief. This hands‑on role sits at the crossroads of commercial, product and CRM teams.

Key responsibilities

• Build, test and publish member‑exclusive campaigns and tier‑based rewards using the deals engine.
• Execute the loyalty activation plan, coordinating timelines and workstreams across quick‑win and structured projects.
• Operate the referral programme: track performance, flag issues, liaise with suppliers and run optimisation tests.
• Analyse programme data and member feedback to identify successes, gaps and improvement opportunities.
• Maintain weekly and monthly reporting for both loyalty and referral metrics.
• Collaborate with CRM, Creative, Digital Product and Data teams to deliver campaigns on time.

Required profile

• Passion for loyalty programmes and customer‑centric marketing.
• Comfortable working with data and interpreting performance metrics.
• Detail‑oriented, adaptable and able to work collaboratively across functions.
• Willingness to propose ideas based on member behaviour, not just execute tasks.

Required skills

• Hands‑on experience with a loyalty or promotions engine.
• Familiarity with a CRM or lifecycle marketing platform.
• Proficiency in Excel or Google Sheets for reporting and light data analysis.