Creative Director

About the role

Equinox, a luxury health, wellness and hospitality group, is looking for a Creative Director in New York. Working closely with the VP of Creative, the Creative Director acts as a strategic partner and creative leader, turning brand and business objectives into ideas, campaigns and experiences across every touchpoint. The role calls for impeccable taste, conceptual thinking and strong leadership.

Key responsibilities

• Define the creative vision, brand positioning, campaign strategy and long-term brand direction with the VP of Creative, and lead integrated creative concepts that strengthen brand equity.
• Own the visual expression of the brand, guide the evolution of the visual identity and set the standard for art direction, graphic design, photography, film, typography and visual storytelling.
• Lead the development of integrated brand campaigns and experiences, and provide high-level art direction for photography, film and content production, overseeing production and post-production.
• Manage and develop a multidisciplinary creative team, give clear direction and feedback, and build relationships with external creative partners and agencies.
• Act as a senior creative partner across Marketing, Brand, Digital, Social, Content, Product and other teams, presenting creative recommendations to senior leadership and helping prioritise initiatives.

Required profile

• 10+ years of experience in creative direction, art direction, brand design or related fields, with demonstrated leadership experience.
• Experience leading creative teams and developing integrated brand campaigns, ideally in luxury, fashion, lifestyle, beauty or other premium consumer brands.
• Proven ability to link brand strategy and business goals to creative ideas and execution.
• Strong leadership, mentorship, communication and stakeholder-management skills, including partnership with executive leadership.

Required skills

• Graphic design and visual art direction, with a strong portfolio of conceptual, sophisticated and culturally relevant work.
• Visual identity, design systems, photography, film, typography and contemporary visual storytelling.
• Experience directing high-profile campaigns and productions with leading photographers, directors and creative partners.