Creative Director

About the role

The Creative Director leads creative strategy, brand identity, and creative operations for High Profile's marketing organization. This senior role balances strategic oversight with hands‑on execution, delivering high‑impact work across paid and organic channels.

Key responsibilities

• Set creative direction and give final approval for all channels, including in‑store, wholesale, traditional media, paid digital, and organic social.
• Lead ideation for tentpole campaigns, define the core idea, tone, visual direction, and provide example executions.
• Maintain brand stewardship, ensuring internal teams and external partners adhere to brand standards.
• Define quality standards for paid advertising creative across display, video, direct mail, and out‑of‑home.
• Own and redesign high‑volume production processes, leveraging AI‑assisted tools to reduce manual effort.
• Provide strategic direction, workload prioritization, and professional development for a team of four designers.
• Report performance, capacity, and initiative progress to the VP of Marketing and manage the creative budget.

Required profile

• 6+ years in creative roles with at least 3 years in a Creative Director or equivalent position.
• 3+ years at an integrated, full‑service or brand agency creating concept‑leading work.
• Portfolio demonstrating integrated campaigns across three or more channels and strong paid‑media creative.
• Experience building or improving creative production systems, preferably with AI‑assisted workflows.
• Proven ability to operate autonomously and present proactive recommendations to senior leadership.

Required skills

• Deep expertise in paid and organic social media creative.
• Strong understanding of brand identity and stewardship across multiple channels.
• Experience with AI‑enabled creative tools and workflow automation.
• Leadership skills for managing design teams and external agencies.