Corporate Marketing Manager (Student Housing)
Bisnow · Miami
Job description
About the role
The company is a vertically integrated real‑estate investment and operating firm focused on student housing. They are looking for a Corporate Marketing Manager to lead and execute marketing initiatives across a growing portfolio of student‑focused communities, driving leasing performance and strengthening brand presence.
Key responsibilities
- Develop and execute strategic marketing plans and annual budgets for each community.
- Manage property‑level social media platforms, creating content, scheduling posts, and engaging audiences.
- Oversee digital advertising campaigns on Meta, Google and emerging platforms, tracking performance and reporting results.
- Execute email and text marketing campaigns aligned with leasing milestones.
- Monitor and manage online reputation on Google, ApartmentRatings and similar sites.
- Coordinate resident events and engagement initiatives to support retention and renewals.
- Build partnerships with local businesses, campus organizations and student influencers.
- Maintain and optimize property websites for accurate, conversion‑focused content.
- Train and mentor onsite marketing and leasing teams across the portfolio.
- Manage corporate website, social media presence and investor‑facing marketing materials.
Required profile
- Bachelor’s degree in Marketing, Communications or a related field.
- Minimum of 3 years of marketing experience, preferably in student housing or multifamily real estate.
- Strong project management, organizational and communication skills.
- Ability to handle multiple priorities in a fast‑paced environment and travel to properties during peak periods.
Required skills
- Meta Ads Manager
- Google Ads
- Canva
- Social media scheduling platforms
- Internet Listing Services (e.g., Apartments.com, CollegeStudentApartments)
- Microsoft Office Suite
What we offer
- Health, Dental, and Vision Insurance
- 10 days PTO/Vacation in the first year, increasing annually
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Published 5 hours ago
Expires 1 month from now
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Bisnow
Miami