Coordinador Nacional de Marketing y Comunicación

About the role

The National Marketing and Communication Coordinator will lead the design, execution, and supervision of the academy’s nationwide marketing, communication, and student recruitment strategy. The role ensures strong institutional positioning, meets commercial targets, and aligns communication with the university’s academic and financial goals.

Key responsibilities

• Design and implement the national marketing and student acquisition plan.
• Coordinate and supervise commercial advisors and sales teams.
• Develop and launch institutional promotional campaigns.
• Analyze commercial results, generate reports, and propose improvements.
• Create graphic, promotional, and communication content.
• Implement strategies for student retention, continuity, and re‑enrollment.

Required profile

• Degree in Marketing, Social Communication, Business Administration or related field.
• Post‑graduate studies in Educational Marketing or Commercial Management (preferred).
• Intermediate English proficiency (desired).
• Minimum three years of experience in marketing or commercial management within educational institutions.
• Proven experience leading sales teams.

Required skills

• Proficiency with CRM systems.
• Digital marketing tools (email platforms, automation, analytics).
• Graphic design software.
• Social media management.
• Digital analytics and reporting.