Content Designer – Digital Experience

About the role

Macy’s is looking for a Content Designer to shape clear, user‑centered content across its digital shopping experience. You will work closely with UX designers, product managers and engineers to ensure every interaction on the site and app is intuitive, helpful and aligned with the brand.

Key responsibilities

• Design concise, user‑focused product copy for discovery, product pages, cart, checkout and post‑purchase flows.
• Partner with cross‑functional teams to embed content early in the product design process.
• Apply content design principles to simplify interactions and reduce friction.
• Develop and execute content strategies that meet customer needs and business goals.
• Ensure all content complies with digital accessibility standards.
• Leverage research insights, usability testing and analytics to continuously improve content.
• Use AI‑powered tools to accelerate ideation, drafting and iteration.
• Maintain content standards, terminology and design‑system guidelines.
• Manage multiple projects simultaneously while meeting tight deadlines.
• Promote an inclusive environment that fosters authentic connections.

Required profile

• Curiosity about how people think and behave.
• Strong collaboration and communication skills.
• Detail‑oriented with the ability to juggle several initiatives.
• Comfort working in a fast‑paced, iterative environment.
• Commitment to inclusion, respect and authentic relationships.

Required skills

• Content design and user‑centered writing.
• Knowledge of digital accessibility standards.
• Experience with AI content generation tools.
• Familiarity with usability testing methods.
• Ability to interpret analytics and research data.

What we offer

• Competitive salary range $81,120‑$135,120 annually.
• Full‑time permanent position.
• Opportunity to influence Macy’s iconic digital experience.