Construction Equipment Sales Representative

About the role

ASCO Equipment, a family-owned and operated company serving customers for over 65 years, is looking for an ambitious Equipment Sales Representative in Houston. The role builds strong customer relationships, provides tailored equipment solutions and drives revenue growth.

Key responsibilities

• Act as the go-to resource for customers, solving their needs creatively and following through.
• Build strong, long-term customer relationships within your territory.
• Represent the ASCO brand professionally and with a customer-first attitude.
• Identify sales opportunities proactively through outreach and follow-up.
• Educate customers on equipment through product presentations and demos.
• Use CRM tools to document and manage sales activities and ensure timely follow-up.
• Work with Sales Managers and support teams to ensure orders are fulfilled and delivered smoothly.
• Stay up to date on equipment and industry trends.

What we offer

• Paid training and advancement opportunities.
• Company-provided vehicle.
• 100% employer-paid health insurance, 401(k) with profit sharing and paid holidays.
• ASCO Children's Education Program, offering financial assistance for employees' children pursuing higher education.