Communications Specialist III – Paid Media Strategist

About the role

The Paid Media Strategist leads Texas A&M Engineering’s paid media strategy and execution across digital advertising channels. This position develops integrated plans, manages budgets, oversees campaign optimization, and uses performance data to improve reach, engagement, and conversion.

Key responsibilities

• Develop and execute paid media strategies aligned with college marketing objectives, recommending platforms, audiences, placements, budgets, and flighting.
• Manage paid campaigns on Google Ads, Meta, LinkedIn and other platforms, handling targeting, bidding, creative rotation, and ongoing testing.
• Partner with Marketing Analytics to set KPIs, monitor performance, analyze trends, and translate data into actionable recommendations.
• Collaborate with creative, social, web, and communications teams to ensure paid media supports broader campaign goals.
• Maintain best‑practice documentation, tracking parameters, and stay current on platform policies and privacy requirements.

Required profile

• Bachelor’s degree or equivalent experience.
• At least four years of related experience; five or more years preferred.
• Demonstrated ability to translate organizational goals into measurable digital marketing strategies.

Required skills

• Google Ads (certification preferred).
• Meta Ads Manager.
• LinkedIn Campaign Manager.
• Experience managing paid media budgets and analyzing campaign performance.

What we offer

• Competitive salary starting at $62,000 per year.
• Comprehensive medical, vision, dental, life and disability insurance.
• Defined benefit retirement plan with the Teacher Retirement System of Texas.
• Collaborative, award‑winning communications team and extensive support network.