Category Developer - Off-Premise Retail (Spirits)

About the role

The Category Developer is the sales lead for the Diageo spirits portfolio across off‑premise retail locations in the Denver Metro area, driving share and velocity through brand activations and strong account relationships.

Key responsibilities

• Drive sales and marketing goals for assigned category and brands, presenting new products and conducting monthly business reviews.
• Plan and execute high‑end consumer activations, develop merchandising objectives, and manage account plans based on brand strategies.
• Gather market insights, report field intel, and collaborate with on‑premise and retail sales teams to create growth solutions.
• Deliver training modules to sales teams, customers, and suppliers on sales trends and category knowledge.

Required profile

• Bachelor’s degree or equivalent experience with a minimum of 3 years in sales or related industry.
• Deep knowledge of the spirits category, valid driver’s license, and ability to work independently in a fast‑paced environment.
• Strong analytical, reporting, and problem‑solving skills with attention to detail.

Required skills

• Proficient PC skills using MS Office and presentation software.
• Ability to multi‑task, meet deadlines, and communicate effectively.

What we offer

• Salary range $56,280‑$76,200 per year plus a $6,000 car allowance.
• Eligibility for bonus program, health care benefits, life insurance, paid time off, and 401(k) plan.