Campaign Manager, Paid Social

About the role

The Campaign Manager owns strategic planning and campaign execution for an assigned client or clients. The role is both strategic and tactical: the manager independently generates strategic insights for campaigns in their portfolio and implements them with the support of Campaign Specialists, who are trained on client-specific requirements and optimization best practices.

Key responsibilities

• Plan, execute, manage and optimize programmatic media campaigns for agency clients (auction/exchange-based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions), independently and supporting senior team members
• Follow Optimedia best practices throughout the full digital campaign lifecycle and lead daily campaign maintenance, including tracking and status checks
• Traffic campaign tags into Demand Side Platforms (DSPs), social APIs or other ad technologies, and oversee QA of implementation, pacing and performance
• Manage delivery of creative assets, insertion orders, campaign artifacts and documentation, and partner with the Analytics team on measurement reporting
• Provide clients with regular performance insights and optimizations, attend client meetings as needed, and audit campaigns monthly
• Formulate proposals for new client opportunities and work with media partners on platform implementation
• Lead and coach Campaign Managers and Campaign Specialists, and share knowledge regularly

Required profile

• Four-year college degree
• 2+ years of experience in bid management, campaign management/optimization or digital media operations
• Prior online trafficking and campaign management experience, including bid management platforms and active campaign optimization
• Client-facing experience and ability to identify and manage risks
• Understanding of traditional and interactive media planning

Required skills

• Proficiency in Microsoft Office
• Strong analytical, mathematical, project management and communication skills

What we offer

• Pay range of USD 50,065 to 66,300 per year, depending on skills and experience
• Medical, dental, vision and disability coverage, 401K and paid time off
• Parental and family care leave, tuition reimbursement and flexible time off