Director of E-Commerce

About the role

TTI Floor Care in Anderson, SC is looking for a Director of E-Commerce. The role drives rapid expansion across the company's direct-to-consumer website and marketplace e-commerce businesses, including emerging social commerce platforms. It owns performance across D2C and marketplace channels, turns data into actionable insights and growth strategies, and works closely with marketing, sales, product and finance teams. The position starts as an individual contributor with the chance to scale scope and team responsibility as the business grows.

Key responsibilities

• Own and optimize the D2C e-commerce platform (Shopify), including conversion, average order value, traffic quality and on-site merchandising
• Lead strategy and execution across e-commerce marketplaces such as TikTok Shop, covering listing optimization, content quality and discoverability
• Develop and run growth strategies across TikTok marketplace and social commerce models, including testing, optimization and scaling
• Analyze e-commerce, marketplace and digital performance data using GA4, platform analytics and reporting tools
• Identify trends and growth opportunities and turn them into execution plans
• Partner on SEM, SEO and PPC strategies to improve traffic acquisition and conversion
• Lead SEO and on-site optimization, and build testing roadmaps for landing pages, product pages and user journeys
• Help build e-commerce measurement frameworks and dashboards linking channel metrics to revenue and profitability
• Build and maintain a prioritized e-commerce growth roadmap and partner with brand, media, content, product and finance teams

Required profile

• 5+ years of experience in e-commerce, D2C or digital commerce performance roles
• Direct experience managing or optimizing Shopify or similar D2C platforms
• Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred
• BS/BA degree preferred (Marketing, Analytics, Business or related field)
• Ability to work long hours at a desk and lift up to 30 pounds occasionally

Required skills

• GA4, SEO, SEM and PPC performance marketing
• Excel and PowerPoint; dashboard and visualization tools preferred
• A/B testing and conversion optimization preferred

What we offer

• Competitive wages
• Tuition assistance, 401(k), medical/dental/vision coverage, vacation and holidays