Business Development Specialist

About the role

The Business Development Specialist partners directly with Ford dealers across the East Market Area – New York, Boston, Philadelphia and Pittsburgh – to drive adoption of Ford’s digital tools and initiatives. You will act as the primary liaison, ensuring dealers receive seamless onboarding, effective training, and ongoing support to enhance operational efficiency and sales performance.

Key responsibilities

• Collaborate with dealers to onboard digital products such as the Delivery Day Tool, AI platforms, Modem Activations, Preferred Dealer Selection within the Ford App, Connected Services Order Mix, and Connected Services Customer Take Rates.
• Design and deliver tailored training programs, create supporting materials, and conduct walkthroughs to maximize tool utilization.
• Establish continuous support channels, perform regular check‑ins, troubleshoot issues, and communicate new feature updates.
• Monitor dealer engagement and usage metrics, identify improvement opportunities, and report insights to the field organization.
• Prioritize dealer engagement for major Ford initiatives and act as the trusted human connection translating digital vision into tangible results.

Required profile

• Strong communication and relationship‑building skills with a focus on dealer partnership.
• Deep understanding of automotive dealer operations and a data‑driven mindset.
• Ability to translate technical solutions into business outcomes.
• Proactive, organized, and comfortable working across multiple regions.

Required skills

• Experience with Delivery Day Tool (DDT) implementation.
• Familiarity with AI platform utilization for dealer processes.
• Knowledge of Modem Activation procedures.
• Understanding of Preferred Dealer Selection within the Ford App.
• Competence in managing Connected Services Order Mix and Customer Take Rates.