Brand Marketing Manager – Menswear

About the role

Ralph Lauren is seeking a strategic, collaborative marketer to join the Global Brand Marketing team as Brand Marketing Manager for Menswear. You will translate design and merchandising vision into compelling global campaigns that drive brand heat and business impact.

Key responsibilities

• Support development and execution of global marketing strategies for Menswear brands, aligned with brand vision and business priorities.
• Translate design and merchandising direction into seasonal storytelling frameworks, campaign concepts, and activation plans.
• Ensure distinct brand positioning across all Menswear brands and contribute to consumer segmentation, targeting, and messaging strategies.
• Partner with Global Strategy and Insights teams to integrate consumer, cultural, and competitive intelligence into marketing plans.
• Lead end‑to‑end development and execution of seasonal campaigns, from brief through launch and post‑campaign recap.
• Represent Menswear brands across key brand platforms and channels worldwide.

Required profile

• Deep understanding of luxury and menswear consumer behavior.
• Ability to differentiate brand narratives within a broader Menswear ecosystem.
• Strong strategic thinking combined with operational excellence.
• Experience navigating highly matrixed, global organizations.
• Disciplined approach to execution across regions, channels, and platforms.

Required skills

What we offer

• Opportunity to work with an iconic global lifestyle brand.
• Collaborative, inclusive culture that values diverse perspectives.
• Exposure to worldwide markets and cross‑functional teams.