Brand and Content Marketing Manager (MedTech)

About the role

Anatomage, a health care technology company founded in 2004 offering 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices and anatomy education, is looking for a Brand and Content Marketing Manager. The role leads a creative team in strategizing, developing, executing and optimizing content strategy programs such as content campaigns, product launches, branding initiatives and other content strategies that align with company goals and enhance brand visibility. It is an on-site position reporting to headquarters in Santa Clara, CA.

Key responsibilities

• Design and implement content strategies, including quarterly content and targeted advertising campaigns, to raise product awareness, generate demand and drive lead generation.
• Develop, maintain and refine the core messaging for the company's brand, products and value propositions.
• Spearhead product launch campaigns with messaging, value propositions and promotional material such as press releases, videos, social media posts and email campaigns.
• Create content such as advertisements, collateral, brochures, white papers, blog posts, infographics and launch materials.
• Write video scripts and work with the production team on video content.
• Oversee webinar programs, including speaker selection, content review and hosting.
• Maintain and update website content and support website feature development.
• Help build media lists, conduct outreach for new product launches and maintain relationships with local news outlets.
• Track content performance with metrics and KPIs and give optimization recommendations.
• Collaborate with lead generation, events, sales, product development and customer support teams.
• Lead, mentor and develop a high-performing content team.

Required profile

• Bachelor's degree in Marketing, Communications, Business, Medical Science or a related field preferred.
• 5+ years of experience in brand and content marketing, preferably in healthcare or education technology.
• Ability to meet physical demands of the job, including lifting up to 15 lbs and regular attendance.

Required skills

• Strong writing, editing and communication skills.
• Proven experience with content management systems.
• Knowledge of social media and email marketing.
• Experience with design tools such as HTML, CSS and WordPress.

What we offer

• Salary of $120k-$150k.
• Health, dental and vision care for you and your family.
• 401K savings plan with employer matching.
• Generous PTO and paid holidays.
• Casual work culture in a collaborative, inclusive environment.