B2B/Product Marketing Lead

About the role

Sweatpals is a community‑first fitness platform that turns workouts into social experiences. Backed by top investors and founders, the company is scaling fast while staying scrappy. The B2B/Product Marketing Lead will own the full marketing journey for the host community, guiding fitness entrepreneurs from discovery to brand advocacy.

Key responsibilities

• Lead host product marketing and drive feature adoption, partnering with Product to craft value narratives and launch plans.
• Run product education campaigns through the CRM, creating content that converts gym and studio hosts.
• Develop thought‑leadership and blog strategy to position Sweatpals as a trusted resource for fitness entrepreneurs.
• Brief the Social team on feature rollouts and ensure consistent messaging across Instagram, YouTube, TikTok, and LinkedIn.
• Collaborate with Engineering and Data to build tracking capabilities for feature adoption.
• Create host case studies, proof points, and a B2B content library (one‑pagers, migration guides) in partnership with Customer Success.
• Support Sales and Success with pitch decks, pricing sheets, testimonial video production, and B2B networking events.

Required profile

• Proven experience in B2B product or lifecycle marketing, preferably in a SaaS or community‑focused environment.
• Ability to translate technical product features into clear, compelling value propositions.
• Strong cross‑functional collaboration skills with Product, Engineering, Sales, and Creative teams.
• Data‑driven mindset with experience measuring campaign performance and adoption metrics.

Required skills

• Product marketing and feature launch planning.
• Lifecycle and growth marketing tactics.
• Content creation for blogs, case studies, and sales collateral.
• CRM campaign management.
• Collaboration tools for cross‑team coordination.