Automotive Go-to-Market Lead

About the role

Applied Intuition is seeking an Automotive Go-to-Market (GTM) professional to expand its influence across the global automotive ecosystem. The role bridges product capabilities with market needs, turning customer and competitive insights into compelling positioning and GTM strategies for OEMs, Tier-1 and Tier-2 suppliers.

Key responsibilities

• Develop and maintain deep knowledge of OEM programs, Tier-1/2 supplier dynamics, emerging technology trends and the competitive landscape.
• Conduct ongoing competitive analysis and translate findings into actionable insights for Sales and Product teams.
• Define and own segment-level messaging and positioning for the automotive vertical, ensuring clear differentiation.
• Design and execute vertical marketing programs, including thought-leadership content, industry event strategy, account-based campaigns and customer case studies.
• Partner with Business Development and Sales to create battle cards, solution briefs, presentation decks and objection-handling guides.
• Engage directly with automotive customers and prospects to gather market intelligence and validate messaging.
• Monitor industry forums, standards bodies and publications to keep Applied Intuition at the forefront of automotive innovation.

Required profile

• Strong understanding of the automotive ecosystem, including OEM and supplier relationships.
• Ability to synthesize market and competitive data into clear, actionable messaging.
• Excellent communication skills for creating marketing collateral and presenting to stakeholders.
• Experience collaborating with sales, product and business development teams.

Required skills