Associate Media Manager, Affiliate

About the role

The Associate Media Manager, Affiliate supports the planning of omni-channel campaigns and executes and optimizes the in-house addressable channel components. The role covers implementation of campaigns, strategies and tactics, stewardship of omni-channel plans aligned with marketing goals, and oversight of campaign activations and reporting. It reports to a Manager or Media/Senior Manager of Media, has no direct reports and requires no travel.

Key responsibilities

• Affiliate Campaign Management (45%): manage components of addressable channel campaigns with autonomy, including bidding, targeting and channel unit/ad creation; help develop and support test and learn agendas; track and ensure performance standards are met or exceeded.
• Affiliate Channel Management (40%): support omni-channel planning, buying, activation and reporting for all programs and campaigns with autonomy, and take part in agency and partner management and workflow integration.
• Organizational Alignment (15%): build relationships and handle communication and feedback with internal and external stakeholders such as channel and platform partners and agencies; share best practices; act as an informal leader and mentor within the channel organization.

Required profile

• At least 3 years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer (preferred).
• Experience with retail websites and analytics, and with large digital properties such as Google, YouTube, Bing, Yahoo and Facebook (preferred).
• Experience with affiliate platforms such as Impact Radius, CJ (formerly Commission Junction) and Rakuten is a major plus (preferred).
• Solid understanding of digital marketing technical elements such as website analytics, audiences, data feeds and tracking codes (preferred).
• Bachelor's degree or equivalent, and legal permission to work in the United States.

Required skills

• Presentation and writing skills (preferred)
• Technical knowledge of digital marketing tools and affiliate platforms (preferred)