Associate Manager, Global Brand Marketing

About the role

The Associate Manager, Global Brand Marketing supports the development and execution of the global 360° brand strategy across all regions. You will work closely with senior leaders to align seasonal marketing plans, ensure cross‑functional collaboration, and drive consistent brand messaging worldwide.

Key responsibilities

• Assist the Director and Senior Manager in shaping the seasonal global marketing strategy.
• Coordinate regional support calendars for EMEA, LATAM, and Mexico, aligning local plans with global objectives.
• Collaborate with PR, Social, Creative, Media, and VIP/Influencer teams to evaluate and execute regional initiatives.
• Oversee the global customer activation process and partner with creative and visual merchandising teams on retail activations.
• Manage the Gift‑With‑Purchase (GWP) process, including assortment planning and coordination with design and legal teams.
• Handle seasonal packaging requests, briefing work in Wrike and ensuring seamless delivery.
• Prepare competitive presentations and support product licensee categories such as fragrance, eyewear, watches, and jewelry.
• Support the Golf Ambassador program, ensuring contract compliance and bespoke product delivery.
• Continuously monitor trends and propose innovative brand activation ideas.

Required profile

• Bachelor’s degree.
• 2‑3+ years of marketing experience.
• Global exposure preferred.
• Proven ability to lead and influence cross‑functional teams.
• Strong management and communication skills.

Required skills

• Wrike