Associate Manager, Brand Marketing

About the role

The Associate Manager, Brand Marketing will support the Brand team by owning go‑to‑market planning, project management, and cross‑functional coordination. This role ensures brand initiatives are executed on time, aligned with business priorities, and ready for retailer activation.

Key responsibilities

• Own go‑to‑market execution for launches, campaigns, sampling, and retail moments.
• Build and manage GTM timelines, work‑back schedules, and milestone tracking.
• Translate brand strategy into executable plans and ensure alignment across Brand, Marketing, Operations, and Sales.
• Serve as day‑to‑day project manager for brand‑led initiatives, partnering with Sales, Digital Marketing, eCommerce, and Creative/Design.
• Identify risks, bottlenecks, and timing conflicts, and support artwork refreshes and change control.
• Act as primary Brand contact for Sales timelines, retail displays, and digital assets, maintaining launch trackers and readiness summaries.
• Own the holistic marketing and GTM calendar, improving workflows and creating repeatable processes.

Required profile

• Highly organized and process‑driven.
• Strong communicator across teams.
• Proactive and detail‑oriented.
• Comfortable managing multiple priorities.

Required skills