Director of Digital Marketing

About the role

ACI Worldwide is looking for a Director of Digital Marketing to own the digital experience and performance across all owned properties. The role will ensure the website drives education, engagement, conversion, and AI discoverability, operating from the Atlanta metro area with a hybrid work model.

Key responsibilities

• Own paid digital channels (Paid Search, Social) and build, manage, and optimize campaign infrastructure.
• Provide execution infrastructure for field marketing and demand generation.
• Maintain QA processes for all digital publishing.
• Lead website strategy, performance, accessibility, UX, information architecture, and landing‑page builds.
• Drive conversion‑rate optimization across buyer journeys, solution pages, product CTAs, demo requests, and gated content.
• Develop and execute technical SEO, on‑page SEO, search‑intent mapping, topic clustering, and content‑gap analysis.
• Structure content for AI‑generated answers (GEO/AEO) in partnership with the Director of Content.
• Analyze session recordings, scroll maps, click maps, and rage‑click reports to improve UX.
• Implement progressive profiling and set standards for copy hierarchy, CTA placement, and tracking.
• Own GA4 configuration, UTM naming, cookie‑consent management, GDPR/CCPA compliance, and integrations between the website/CMS, HubSpot, and Salesforce CRM.

Required profile

• Proven ability to own and optimize paid digital channels and campaign infrastructure.
• Experience leading website strategy, UX, and conversion‑rate optimization.
• Strong knowledge of technical SEO and AI‑focused content structuring.
• Expertise in digital analytics, GA4 governance, and privacy compliance.
• Ability to collaborate with marketing operations, content, and technology teams.

Required skills

• GA4 configuration and governance
• UTM naming conventions
• GDPR and CCPA compliance
• HubSpot
• Salesforce CRM
• Technical SEO (on‑page SEO, search‑intent mapping, topic clustering)
• Paid Search and Social advertising
• Conversion‑rate optimization
• Progressive profiling
• Data analytics (funnel analysis, path analysis, segment overlap)

What we offer

• Hybrid work environment with 50% onsite in Norcross, GA
• Opportunity to shape digital strategy for a global payments technology leader
• Collaborative cross‑functional teams