Associate Director, Orchestration Engine

About the role

Amgen is looking for an Associate Director to act as the business lead for its Orchestration Engine portfolio, helping brand teams shape coordinated, relevant customer experiences across channels. Reporting to the Director, End-to-End Capabilities, the role translates portfolio and brand priorities into business requirements, governed decision logic and scalable orchestration capabilities, working with Decision Sciences, Technology, CRM, CDP, content, channel and vendor teams. It is a flexible commuter role to either Thousand Oaks, California or Deerfield, Illinois, with a minimum of three days per week on site.

Key responsibilities

• Serve as the primary partner for assigned brand teams, defining cross-channel customer experiences and sequencing a backlog of Next Best Action, audience activation, journey orchestration and workflow use cases.
• Translate brand objectives into business requirements, user stories, decision rules and acceptance criteria, and co-design orchestration capabilities with partners.
• Provide business ownership from discovery and design through testing, deployment and adoption, coordinating workshops, UAT and rollout plans.
• Drive adoption across the Marketing organization, gather user feedback and extend successful capabilities to additional brands.
• Apply enterprise standards for NBA, decision logic and activation, document business rules and eligibility criteria, and monitor adoption and business impact with analytics partners.
• Partner with Legal, Regulatory, Privacy and Compliance where needed, and communicate portfolio roadmap progress, risks and dependencies.

Required profile

• Senior leader with a doctorate and 3 years of experience, or a master's and 5 years, or a bachelor's and 7 years, or an associate's and 12 years, or a high school diploma and 14 years, in Commercial, Marketing, Sales, Medical, Analytics, Product Management or a related function.
• Preferred: experience partnering with pharmaceutical brand teams and commercial stakeholders, and understanding of brand planning, omnichannel marketing and customer engagement.
• Preferred: experience as a business product owner or product lead, and familiarity with NBA, CRM, CDP, marketing automation and channel activation.
• Preferred: experience operating analytics, machine learning or AI-generated recommendations in business processes, and knowledge of governance, privacy, compliance and regulatory requirements in life sciences.