Associate Brand Manager – HOPWTR

About the role

The Associate Brand Manager will support the HOPWTR brand in achieving volume, profit, and share targets. This high‑ownership position involves shaping brand strategy, coordinating cross‑functional teams, and partnering with external agencies to bring the brand to life.

Key responsibilities

• Assist in developing short‑ and long‑term marketing objectives and brand positioning.
• Support creative development and execution of national and local advertising campaigns across all channels.
• Manage day‑to‑day brand budget, maintaining forecasts and monthly reporting.
• Analyze brand performance using internal and external data to ensure goals are met.
• Collaborate with media planning, retail/trade marketing, and experiential teams to create media plans, promotions, and event programs.
• Lead cross‑functional initiatives with R&D, packaging, regulatory, sales, operations, and finance for product and packaging innovations.
• Support ecommerce and direct‑to‑consumer channel growth through digital and performance media.

Required profile

• Demonstrated ability to lead cross‑functional teams and drive brand initiatives.
• Strong analytical mindset with experience monitoring brand health and business metrics.
• High sense of ownership and ability to make fast, data‑driven decisions.
• Excellent communication skills for internal and external stakeholder collaboration.

Required skills