Asesor Comercial de Bebidas – Relaciones con Distribuidores

About the role

We are looking for a Beverage Commercial Advisor to lead distributor relationships and drive sales growth for VitaLife’s functional drinks in Medellín, with future expansion to other major Colombian cities.

Key responsibilities

• Identify, approach and close agreements with local and regional distributors.
• Develop and execute a growth plan for Medellín and later for Bogotá, Cali and coastal markets.
• Manage relationships with key accounts such as supermarkets, gyms, cafés and health stores.
• Achieve and exceed monthly and quarterly sales targets.
• Support national expansion strategies and, optionally, future international initiatives.
• Coordinate product activations, tastings and events with brand ambassadors.
• Collaborate with marketing and administration teams, conduct regular client visits and monitor market trends.
• Prepare weekly sales reports, forecasts and opportunity analyses.
• Oversee inventory levels, replenishment and product rotation with distributors.
• Assist logistics between warehouse, distributors and points of sale and help demand planning for new launches.

Required profile

• 3–5 years of sales experience in beverages, FMCG or related consumer goods.
• Active network of distribution contacts in Medellín (mandatory).
• Proven track record of meeting sales targets.
• Experience launching products or opening new markets (preferred).
• Strong negotiation and relationship‑building abilities.
• Self‑motivated and able to work autonomously.
• Own vehicle is required.

Required skills