Analytics and Insights Senior Manager

About the role

Deloitte's Customer team works with organizations to deepen customer relationships through advanced analytics, Generative AI and digital innovation. This Senior Manager role sits in marketing and advertising analytics, working across Marketing, Advertising and Commerce to guide data-driven decisions for clients. The position is open in several US cities and recruiting ends on 26 January 2027.

Key responsibilities

• Uncover clients' key business questions across the marketing funnel, design and run analyses, and show the impact of recommendations across paid, owned and earned channels
• Guide measurement frameworks, learning agendas, data strategy and performance analytics, working cross-functionally
• Lead multi-dimensional delivery teams, using tools such as Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and others
• Turn data into executive-ready insights and visualizations with tools such as Tableau, Datorama, Data Studio and Looker
• Lead measurement plans, testing plans, tagging strategies, modeling strategy and A/B testing deployment
• Act as subject matter expert and help shape sales proposals, client points of view and data-driven best practices
• Stay ahead of AI and analytics tools to improve delivery efficiency and client capabilities
• Support and coach team members, and balance delivery leadership with client-facing work

Required profile

• 10+ years managing digital marketing/advertising analytics and multi-functional teams for large, complex clients
• 5+ years with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA)
• 5+ years with digital analytics tools, tag management and A/B and MVT testing solutions
• 3+ years defining analytics, modeling and tagging strategies and building measurement and testing plans
• Able to travel about 30% on average

Required skills

• Digital analytics tools: Adobe Analytics, Google Analytics, Ensighten, Tealium, GTM, Target, Optimizely
• MMM and MTA, and analytical methods for optimizing customer datasets and digital campaigns
• Strong written and verbal communication, project leadership, mentoring and deadline management