US Omnichannel Solution Architect (Adobe AEP/AJO)

About the role

Genentech is looking for a Senior Omnichannel Solution Architect to design scalable, business-driven solutions for its omnichannel engagement and orchestration capabilities. The role builds and evolves an integrated ecosystem around Adobe Experience Platform (RT-CDP, Journey Optimizer and Customer Journey Analytics), in line with enterprise architecture, data strategy, privacy and governance standards. This is an on-site position.

Key responsibilities

• Define end-to-end omnichannel architecture and establish customer data models, identity frameworks, integration patterns and non-functional requirements such as performance, scalability, security and compliance.
• Design integrations across CRM, MDM, consent platforms, web/mobile event data, social engagement platforms and analytics solutions, enabling unified customer profiles, identity resolution, segmentation and personalization.
• Lead the implementation of Adobe RT-CDP, Journey Optimizer and Customer Journey Analytics, including real-time segmentation, journey orchestration, web personalization and social activation.
• Maintain the omnichannel architecture roadmap, evaluate emerging technologies and provide technical leadership to product and delivery teams.

Required profile

• 7+ years of experience in solution architecture, CDPs, marketing technology, digital engagement or omnichannel ecosystems.
• Bachelor's degree.
• Experience designing customer data, identity, integration and activation architectures across CRM, CDPs and engagement platforms.
• Experience with CDPs and omnichannel platforms, preferably Adobe Experience Platform.
• Pharmaceutical domain experience is a plus.

Required skills

• Customer data platforms, identity resolution, web personalization and customer activation.
• CRM, MDM, consent, analytics and activation platform integrations.
• Event-driven architectures, APIs and cloud-based data platforms.
• Adobe Experience Platform (RT-CDP, AJO, CJA) preferred.

What we offer

• Expected salary range of $142,200 - $264,000 for California, depending on experience and qualifications.
• A discretionary annual bonus may be available.
• The position qualifies for the benefits described in the original posting.