Supervisor, Social Strategy

About the role

Horizon Media's Horizon Next is a data-driven marketing organization focused on brand strategy, media planning and investment, and analytics across channels. It is looking for a Supervisor, Social Strategy in New York, working on paid social media campaigns and strategy while supervising a junior team. The role is listed as hybrid.

Key responsibilities

• Campaign management (20%): supervise RFP creation, review of social partners, proposal analyses and partner negotiations; oversee junior team campaign buying from setup through targeting, optimization and pacing/reporting, including QA processes; guide the planner on testing, reporting and optimization requirements; ensure accurate trafficking and site tagging.
• Social media strategy (30%): lead development of the strategic social plan with the Digital and Business Solutions teams, integrating data, research and analytics; partner with other teams and run brainstorming sessions; own media plans, objectives and strategy decks.
• Reporting and analysis (10%): oversee junior team data analysis and client feedback, drive optimization strategies, parse large datasets, and help set up data aggregation with the Analytics and Business Intelligence teams for dashboards and trackers.
• Relationship management (20%): own relationships with partners, agencies and the Business Solutions team, build trust with clients, and collaborate with the Associate Director and Director on problems and solutions.
• Team management and supervision (20%): manage and develop junior team members, set growth plans and career goals, handle performance reviews and coaching, train on best practices and media principles, and participate in interviews.

Required profile

• 3+ years of previous paid social media experience.
• Strong writer and presenter, data-powered strategist, independent worker with strong time management, detail-oriented and flexible in a fast-paced environment.
• Supporter of diversity, equity and inclusion.

Required skills

• Thorough knowledge of advanced analytics and performance media.
• Understanding of marketing principles, analytics and concepts.
• Strong Microsoft Excel and PowerPoint skills.
• Experience buying ads on Facebook and Instagram is crucial; exposure to advanced targeting and retargeting tactics is preferred.
• Ability to own and manage social media budgets and investments.

What we offer

• Salary range of $90,000 - $105,000, with actual base pay depending on experience and qualifications.
• Discretionary bonus and benefits including health, life and disability insurance, retirement savings plans, company-paid holidays and unlimited PTO.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance and fitness reimbursement.