Sr Manager, Consumer Intelligence & Strategy

About the role

The Senior Manager, Consumer Intelligence & Strategy partners with senior leaders to turn consumer, shopper and market insights into actionable growth strategies for SmartyPants Vitamins. This role defines the learning agenda, drives experimentation, and ensures the consumer voice shapes brand and marketing decisions.

Key responsibilities

• Define and lead the consumer intelligence strategy and multi‑year learning agenda aligned with business objectives.
• Partner with senior business leaders to diagnose performance, identify growth opportunities, and prioritize focus areas.
• Translate consumer, shopper, cultural, commercial and business intelligence into clear recommendations and action plans.
• Act as a trusted advisor to the Marketing Leadership Team on brand strategy, innovation priorities, resource allocation and go‑to‑market decisions.
• Maintain a strong pulse on business priorities, proactively identifying where consumer intelligence can unlock growth, reduce risk, or accelerate decisions.
• Build and scale test‑and‑learn capabilities across marketing, brand strategy, innovation and performance marketing.
• Convert strategic business questions into prioritized hypotheses, experiments and nimble learning plans.
• Design and lead rapid testing across brand, communications, messaging, creative, innovation and performance marketing to identify drivers of results.
• Advance modern insight, experimentation and analytics approaches to improve learning speed and decision quality.
• Capture, share and translate insights and test results into action, creating a continuous cycle of learning, optimization and growth.

Required profile

• Proven senior‑level experience in consumer intelligence, market research or related strategic roles.
• Strong ability to partner with senior leadership and influence business decisions.
• Analytical mindset with a track record of turning data into growth‑focused recommendations.
• Experience designing and executing rapid‑testing and experimentation programs.
• Ability to serve as the voice of the consumer and align initiatives with market realities.

Required skills