Sr. Lead Brand Marketing Partnership

About the role

This full-time position leads a team dedicated to activating a client's brand through live events and marketing initiatives. You will set the strategic vision for partnership activations and collaborate with internal teams to deliver a cohesive, results-driven approach. The role is based remotely in the United States, with about 25% to 50% domestic travel.

Key responsibilities

• Define and communicate the strategic direction for partnership activations, aligned with business objectives and customer communication plans
• Identify and drive large-scale sponsorship opportunities that increase brand visibility and engagement
• Lead end-to-end activation programs with business, brand, creative, social media and experiential teams
• Refine B2C and B2B strategies with internal teams and external agencies, balancing long-term success with immediate goals
• Manage relationships with content and third-party partners and collaborate with communications teams to drive earned media and reach beyond DIRECTV targets
• Drive initiatives that increase customer acquisition and reduce churn
• Ensure alignment with marketing teams on a go-to-market strategy that uses partnerships as an extension of the sales channel
• Work with analytics and insights teams to measure performance, monitor investments and identify improvements
• Coach and mentor the team, manage budgets and present activation updates and ROI plans to senior leadership

Required profile

• College degree or equivalent experience
• 7 to 10 years of proven experience in partnership management, marketing or a related field, with a strong track record of successful activations
• Exceptional leadership and team development skills
• Strong analytical skills, including performance measurement and ROI analysis
• Excellent communication and stakeholder management, and ability to work across diverse teams

The position is planned for approximately 12 months, with potential extension. Salary is listed as $140,000 to $180,000 per year.