Enterprise MarTech Program Manager

About the role

The Enterprise MarTech Program Manager leads enterprise-wide programs covering B2C lifecycle marketing, CRM operations, marketing technology and process transformation. The role coordinates Marketing Strategy, Analytics, Data Architecture, Engineering, Creative, Legal, Brand and external partners, turning business priorities into executable plans and measurable outcomes through influence rather than direct authority. It is not a hands-on CRM developer or marketing strategy role.

Key responsibilities

• Lead multiple concurrent cross-functional MarTech and CRM initiatives, aligning owners, milestones, dependencies and deliverables.
• Build integrated plans, governance, intake and approval workflows, risk logs, quality checkpoints and executive reporting.
• Translate business priorities into requirements and workstreams with analytics, engineering, data architecture and marketing teams.
• Facilitate discussions on APIs, ETL/data pipelines, integrations, system outages and technical delivery constraints.
• Coordinate Salesforce Marketing Cloud, Braze, customer data platforms, digital asset management and agency/vendor initiatives.
• Resolve blockers and competing priorities, and prepare executive presentations and decision recommendations for Directors, AVPs, VPs and SVPs.
• Manage program timelines and risks using Asana, Jira, Smartsheet or comparable platforms.
• Secondary: support phased AI-enabled marketing tool implementations and improve operational workflows for speed to market, scalability and accuracy.

Required profile

• Bachelor's degree or equivalent practical experience.
• 4+ years of program or project management experience leading complex cross-functional initiatives from planning through implementation.
• Experience across multiple simultaneous business and technical workstreams, with exposure to marketing, MarTech, CRM, lifecycle marketing or related transformation.
• Preferred: large-enterprise environment, B2C customer engagement and multi-level approval processes.
• Preferred: exposure to Salesforce Marketing Cloud, Braze, CDPs, digital asset management, integrations or AI-enabled marketing programs; hands-on development not required.

Required skills

• Influential leadership, relationship building, conflict resolution and accountability without direct reporting authority.
• Requirements gathering, project governance, milestone/dependency management, risk mitigation and executive reporting.
• Technical fluency in APIs, ETL, data pipelines and platform dependencies; coding not required.
• Proficiency with Asana, Jira, Smartsheet or equivalent project management tools.
• Executive communication, presentation development, facilitation and comfort navigating ambiguity.

Remote position working U.S. business hours with Mountain, Central and Pacific Time stakeholders; no travel. Salary: $120,000 - $130,000 per year.