Sr. Content Marketing Strategist, Web

About the role

Esri invites experienced copywriters and content strategists to help shape messaging that resonates with its target audiences, ensuring content is visible across search platforms, including AI. You will work closely with design teams, subject matter experts and digital experience strategists on a strategic, holistic approach to Esri's web content.

Key responsibilities

• Implement and refine content strategies and processes that influence customer journey completion and increase KPIs, and mentor team members and stakeholders on quality, accuracy and creative cohesion.
• Write, edit and set guidelines for high-impact marketing copy across Esri.com, and establish and refine brand voice and messaging frameworks.
• Use AI writing and optimization tools to scale production, improve performance and enhance personalization while keeping editorial integrity.
• Partner with analytics teams to evaluate metrics, analyze performance trends and apply insights to strategy, engagement and optimization.
• Represent Esri's content discipline across teams and external engagements, championing best practices and raising content marketing standards.

Required profile

• 8+ years developing and managing web content and digital marketing for large-scale or enterprise websites.
• Proven success leading large-scale web or digital content programs.
• Experience implementing AI and automation to improve content workflows and performance.
• Experience collaborating with cross-functional teams, managing multiple projects and mentoring peers and stakeholders.
• Bachelor's degree in English, journalism, marketing or a related field; occasional travel up to about 20% may be required.
• Applicants must be authorized to work in the U.S.; visa sponsorship is not available.

Required skills

• Mastery of writing, editing and storytelling across web and marketing channels.
• SEO, SEM, web analytics and content performance metrics.
• Preferred: Master's degree in English, Journalism, Communications or a related field.

What we offer

• Estimated base salary range of $97,344-$168,688 USD.
• Medical, dental, vision, basic and supplemental life insurance, 401(k) and profit-sharing programs.
• Minimum 80 hours of vacation leave and twelve paid holidays per year.