Senior Campaign Strategist

About the role

Esri is looking for a Senior Campaign Strategist in its Go-To-Market team. The role supports campaigns and journey management programs that accelerate opportunities, tailoring initiatives to capture the attention of targeted audiences and expand engagement across buying groups. It suits an enthusiastic, self-motivated and data-driven marketer who works closely with colleagues to create resources used across multiple channels.

Key responsibilities

• Build and maintain strategic relationships with C-level executives, senior stakeholders and key partners, representing the organization at high-level meetings and industry events.
• Oversee strategic marketing campaigns across verticals and markets, leading project phases, resource planning, budgeting and risk management, and reviewing and approving estimates.
• Drive enterprise-wide marketing strategies, develop long-term execution plans and set and refine marketing best practices.
• Analyze data to inform opportunities, objectives, campaign strategies and KPIs, and use analytics to measure revenue from channel programs.
• Lead the development and execution of high-visibility campaigns and multi-channel digital marketing, and contribute to digital content best practices.
• Lead initiatives that improve customer segmentation and market intelligence, and integrate new ideas with product development, advertising and communications teams.

Required profile

• 8+ years of experience executing complex integrated and digital marketing campaigns.
• Demonstrated success managing multiple large-scale initiatives at once.
• Bachelor's degree in marketing, business or a related field; visa sponsorship is not available, and applicants must be authorized to work in the U.S.
• Occasional travel may be required (up to about 20%).

Required skills

• Preferred: account-based marketing (ABM) experience.
• Preferred: experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot and/or Salesforce.
• Preferred: thorough knowledge of GIS/Esri products and expertise in social media strategy, digital content innovation and marketing automation.
• Preferred: strong proficiency in enterprise data modeling and analysis.

What we offer

• Estimated base salary of $108,160-$173,056 USD.
• Medical, dental, vision, life insurance, 401(k) and profit-sharing, 80 hours of vacation and 12 paid holidays.