SFMC Email Tech Development Manager

About the role

The SFMC Email Tech Development Manager will lead the design, build, and optimisation of email and mobile communications within Salesforce Marketing Cloud. This role ensures flawless delivery of campaigns while driving efficiency and effectiveness across the channel.

Key responsibilities

• Develop, build, and test email communications using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio and related programming languages.
• Design and develop multi‑channel customer journeys in Journey Builder, ensuring scalability and maintainability.
• Act as subject‑matter expert for Automation Studio, Data Extensions, Mobile Studio, Content Builder and other SFMC tools.
• Write and optimise SQL queries for data management, troubleshooting and validation within SFMC databases.
• Program dynamic, data‑driven emails and landing pages using AMPscript, SSJS, API integrations and Automation Studio.
• Promote and share industry best practices related to development, testing, strategy and accessibility.
• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
• Ensure adherence to best practices in email development and delivery.

Required profile

• Proven ability to manage, execute and optimise Salesforce Marketing Cloud email and mobile development projects.
• Strong collaboration skills with marketing and data stakeholders.

Required skills

• Salesforce Marketing Cloud (Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio)
• SQL for data manipulation and validation
• AMPscript
• Server‑Side JavaScript (SSJS)
• API integrations