SEO Specialist

About the role

As an SEO Specialist you will own the day‑to‑day optimisation of IG North America websites, driving organic growth through both traditional SEO and emerging generative search optimisation (GEO). Working closely with the Web & CRO Lead and the broader growth team, you will implement updates, analyse performance, and execute strategies that boost visibility in classic and AI‑driven search results.

Key responsibilities

• Manage daily website operations, including content updates and organic performance monitoring.
• Develop and execute a comprehensive SEO and GEO strategy to improve rankings and AI‑search presence.
• Partner with the Web & CRO Lead to align SEO initiatives with conversion goals.
• Conduct keyword research and ensure natural integration across pages.
• Perform technical SEO audits (crawlability, indexability, XML sitemaps, canonical tags, redirects) and work with developers to resolve issues.
• Monitor Core Web Vitals and site performance, flagging issues that affect search visibility.
• Support backlink monitoring, competitor gap analysis, and link‑building outreach.
• Implement structured data, schema markup, and hreflang tags for international and AI visibility.
• Audit and optimise existing content for engagement and SEO/GEO best practices.
• Maintain digital asset libraries, ensuring SEO‑optimised, ADA‑compliant content.

Required profile

• Bachelor’s degree in marketing, communications, IT, data analytics, computer science, web development or a related field.
• 1‑3 years of experience in website management, SEO or digital marketing.
• Strong analytical mindset with a data‑driven approach.
• Ability to collaborate across technical and creative teams.

Required skills

• Contentstack (or similar CMS) proficiency.
• HTML and CSS.
• Tag management tools.
• Keyword research tools and SEO performance metrics.
• Technical SEO audit techniques.
• Core Web Vitals monitoring.
• Schema markup and structured data implementation.
• Hreflang tag management for international SEO.

What we offer

• Competitive salary range $75,000‑$95,000 per year.
• Full‑time, permanent position within a collaborative, data‑driven growth team.