Senior Technical Market Manager - Turf & Ornamentals

About the role

BASF is looking for a Turf & Ornamentals Sr Technical Market Manager to join its Agricultural Solutions team in Research Triangle Park, NC. The role leads technical market assessment and prioritization for turf and ornamental products and concepts, working with research, development, technical service and customers.

Key responsibilities

• Lead technical market assessment and prioritization, combining customer and market needs, competition, biology, field performance, formulation, regulation and stewardship into technical plans
• Turn business questions into prioritized field, greenhouse, nursery and laboratory research, coordinate Technical Service, Development, contractors and cooperators, and interpret efficacy and crop safety findings
• Represent technical market requirements on launch and project teams, develop technical value propositions, claims support, use patterns, risk assessments and training plans, and coordinate label changes and regulatory inputs
• Convert technical evidence into approved presentations, product guidance, sales tools, articles, videos and FAQs, and train Sales, account managers, distributors and customers
• Facilitate recurring technical, project and planning discussions and track milestones, risks and actions
• Engage customers, universities, researchers and industry groups to turn insights into trial priorities and portfolio actions

Required profile

• MS degree in Agronomy, Plant Science, Horticulture, Weed Science, Plant Pathology, Entomology, Environmental Science or a related field; PhD preferred
• Experience in turf, ornamentals, greenhouse or nursery production, specialty pesticides, technical service, product development or technical strategy
• Ability to learn across herbicide, fungicide, insecticide and plant-health portfolios
• Knowledge of pesticide lifecycle management, field-trial design, product positioning, stewardship, label changes, regulatory interfaces and launch planning
• Ability to travel overnight up to 20% of the time, mostly in the US, and to field trials, customer events and research sites

Required skills

• Experimental design, trial setup and result interpretation
• Analyzing complex technical evidence and turning it into recommendations, presentations and customer communications
• Project leadership, facilitation, stakeholder management, written communication and presentation skills
• Microsoft Teams, SharePoint, PowerPoint, Excel, Outlook and OneNote

What we offer

• Flexible work arrangements whenever possible
• Retirement savings plan with company match and investment options
• Mental health support, fertility, adoption and parental leave benefits, and back-up child and elder care
• Mentoring and career development, matching gifts for charity, and employee discounts