Senior Sales Representative – Southern California (Field)

About the role

Join BASF’s Agricultural Solutions team as a Senior Sales Representative covering Southern California, Hawaii, Utah and Nevada. You will drive growth in the turf market, build lasting customer relationships, and act as the face of BASF to key stakeholders.

Key responsibilities

• Grow market share and product portfolio by promoting innovative turf solutions.
• Manage a defined sales territory, achieving yearly sales targets within budget.
• Build and nurture strong relationships with end‑users, distributors and industry partners.
• Present and administer marketing programs, and lead special sales projects.
• Provide biology and product training to customers and distribution networks.
• Report top opportunities through strategic monthly reviews and communicate across the business.

Required profile

• Bachelor’s degree with agronomic industry experience (turf, agricultural products, lawn care, etc.).
• Previous direct sales experience or Golf Course Superintendent experience.
• Strong customer focus, entrepreneurial mindset, and account/territory management skills.
• Excellent communication and influencing abilities.
• Willingness to reside within Southern California.

What we offer

• Flexible work arrangements whenever possible.
• Highly competitive retirement savings plan with company match.
• Comprehensive well‑being programs, including mental health support.
• Family‑forming benefits such as fertility, adoption and parental leave.
• Back‑up child and elder care discounts.
• Mentoring, career development, and employee discount programs.