Senior Product Marketing Manager

About the role

KLA's Film and Scatterometry Technology (FaST) division delivers metrology solutions used in advanced semiconductor manufacturing, such as film thickness, critical dimensions, composition and resistivity measurements. The Senior Product Marketing Manager owns one or more product lines in the FaST portfolio, driving product strategy, market positioning, lifecycle management and customer adoption. The role works closely with Engineering, Applications, Manufacturing, Sales and Field Marketing teams and acts as the primary business owner for its products.

Key responsibilities

• Own product marketing, maintain MRD and URD documentation, define the value proposition and competitive positioning, and develop business cases for new features and products
• Drive revenue, adoption and market share growth plans, support forecasting, pricing strategy and product mix, and monitor ASP, gross margin and business performance
• Partner with Field Marketing on customer penetration and adoption strategies, engage strategic customers and support major customer evaluations, beta programs and early adoption
• Lead cross-functional teams, coordinate activities across Engineering, Applications, Manufacturing, Service and Sales, and resolve issues affecting adoption and satisfaction
• Analyze market trends and competition, identify emerging markets and applications, and recommend investment priorities to management
• Lead launch planning, develop product messaging and collateral, and support go-to-market activities with Field Marketing and Sales
• Serve as the division subject matter expert, present to leadership, mentor junior marketers and represent the division at customer meetings and conferences

Required profile

• BS/MS/PhD in Electrical Engineering, Materials Science, Physics, Mechanical Engineering or a related discipline
• 8+ years of semiconductor industry experience
• Experience in Product Marketing, Product Management, Applications Engineering, Process Engineering or similar customer-facing roles
• Strong understanding of semiconductor manufacturing and process development and/or control technologies
• Demonstrated ability to lead cross-functional projects and influence without direct authority

Preferred qualifications

• Experience with metrology, inspection or process-control products
• Knowledge of advanced Logic, DRAM, NAND and Advanced Packaging manufacturing challenges
• Experience managing product introductions and customer adoption programs
• Proven presentation skills with customers and senior leadership

What we offer

• Base pay range of $163,000 to $239,067 annually
• Possible performance incentive programs and benefits such as medical, dental, vision, life insurance, 401(k) with company matching, ESPP, tuition reimbursement, EAP, paid time off and family care leave